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South Carolina

Yuse Lajiminmuhip.

B2B marketing and communications executive. 15+ years across industrial manufacturing, publishing, and technology.

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About

B2B marketing and communications executive. 15+ years across industrial manufacturing, publishing, and technology. Currently Head of Marketing and Outreach at AGRU America. Cofounded Tunnyl in 2015.

Publications, industry leadership roles, and selected projects are below. Full CV available on request, or via LinkedIn.

Publications

Trade publications

Selected writing

Research

  • The Role of Calcium in the Activation of Estrogen Receptor-Alpha ↗

    March 2011

    Cancer Research, 71(5):1658–1668 · with Shailaja D. Divekar, Geoffrey B. Storchan, Katherine Sperle and 6 others

    Cancer biology study from Georgetown University's Departments of Oncology and Biochemistry & Molecular and Cellular Biology. Examines the role of calcium signaling in ERα activation.

Industry leadership

  • Chair, Joint Technical Committee 4 (JTC4) on Sustainability, FedIGS

    Coordinating sustainability work across four international geo-engineering societies.

  • Co-Chair, Sustainability Committee, International Geosynthetics Society (IGS)

  • Policy Advocacy, GMA Winter Lobby Days, Washington, DC

    Infrastructure policy work with congressional offices.

Skills

Digital Marketing

  • Google Ads
  • Programmatic Advertising
  • SEO
  • Google Analytics

CRM & Marketing Automation

  • HubSpot
  • Salesforce

Data & Operations

  • Airtable
  • ROI tracking & attribution
  • Marketing budget management

Content & Creative

  • Video editing
  • Multimedia production
  • Case studies
  • Brand management

Web Development & AI Tooling

  • Laravel
  • Vue
  • Stripe
  • Claude Code
  • AI-assisted workflows

Leadership & Communication

  • Team development
  • Sales alignment
  • Public speaking
  • Policy advocacy

Highlights

FedIGS Sustainability Survey & Report

Chair, JTC4 on Sustainability (FedIGS)

Helped lead an international survey of the Federation for International Geo-Engineering Societies (FedIGS) membership and developed a comprehensive report on geotechnical engineers’ perspectives on their role in sustainability. The work mapped where the global geo-engineering community sees its responsibilities, gaps, and opportunities for advancing sustainable infrastructure, coordinated across the four FedIGS member societies.

Tunnyl

2015–2017

Founder

An experimental B2C platform for the future of work, better tools for remote teams, built around team building and a flexible payment system (cash and payments-in-kind). Soft-launched with pilots in Austin and Hong Kong.

  • Laravel
  • Vue
  • Stripe

Education & credentials

  • CMO Program

    Quantic School of Business and Technology

    2025

  • Executive Master of Business Administration

    Quantic School of Business and Technology

    2019

  • Bachelor of Science, Human Science

    Georgetown University

    2010

Get in touch

Email reaches me fastest. Open to conversations on B2B marketing, manufacturing go-to-market, sustainability in geosynthetics, or whatever I’m building.

yusel@me.com