Hi, my name is Yuse.

2017 - Present

Executes AGRU America’s by combining the best inbound and outbound marketing techniques with a world-class team to achieve results.

• Manages an SEO-driven content marketing campaign with industry-leading articles, videos, webinars, illustrations, and podcasts.
• Leads outreach by building relationships with key officials from government, associations, and business partners.
• Leads HubSpot usage and collaboration between marketing, sales, and product groups. Manages a highly connected system with the ability to track ROI, value of conversions, and more.
• Manages a growing team to drive organic and paid social media growth.
• Oversees deployment of staff to engage over 30 strategic membership associations.
• Oversees an aggressive 80+ annual trade shows and events as part of the business’ core sales/marketing strategy.
• Collaborates closely with sales, technology, and product teams to define and execute a successful go-to-market strategy.
• Supports employee engagement and incentives through innovative campaigns and programs.
• Engages freelancers to support content creation machine.
• Defines marketing goals and budgets, delivering year-over-year improvements, awards, and new milestones.